E color refers to a high color grade assigned to diamonds. Color is one of the four Cs (Cut, Color, Clarity, Carat weight) used to assess the quality and value of a diamond. E color is considered to be near colorless, just one grade below the highest color grade of D.

E color diamonds are highly regarded for their exceptional whiteness and brilliance. They exhibit minimal to no detectable color, even when viewed face-up. E color diamonds are a popular choice as they offer a visually white appearance, often indistinguishable from higher color grades, while being relatively more affordable.

When choosing a diamond, it's important to consider other factors such as cut, clarity, and carat weight, as they all contribute to the overall beauty and value of the diamond. Additionally, it's worth noting that the color grade is assessed on a scale, and even a few grades lower can still result in a visually white diamond.

Ultimately, the choice of diamond color is a matter of personal preference and budget. E color diamonds offer an excellent balance between quality and value, providing a beautiful and near-colorless option for those seeking a visually white diamond.