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Diamond Buying Tips
Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.
Diamond Weight & Size
Some people want to buy the biggest diamond possible. Is this always the right choice? We feel that it's always a matter of preference, but here's something to think about:
  • The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.
  • This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.
Diamond Color
Since diamond colors range from colorless to yellowish-brown, sometimes these colors can add warmth or depth to your diamond. Also, by mounting a non-colorless diamond in yellow gold can make the diamond appear colorless in some cases.

We are always happy to share our expertise about diamonds. Please let us know how we can help you make a confident decision in your diamond purchase.
Our featured products
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Amelie 2.91 ct Lab Grown Cushion Cut Split Shank Halo Diamond Engagement Ring
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Amelie 2.91 ct Lab Grown Cushion Cut Split Shank Halo Diamond Engagement Ring
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Terms & Conditions

Whites Diamond's Terms and Conditions Whites Diamond provides products available on the Whites Diamond website and in our physical stores, all subject to the following Terms and Conditions. Prior to using any of our websites or making a purchase from us, we kindly ask you to carefully review these Terms and Conditions, as well as our Privacy and Cookie Policies. These Terms and Conditions are applicable to your use of any Whites Diamond website and to any products you acquire from them. This applies regardless of how you access the website, including via various technologies or devices, whether you are at home, on the go, or in our physical store locations. Please note that we retain the right to update these Terms and Conditions at any time. Should any updates pertain to your use or purchases, we will notify you through written communication, such as email, and update this page accordingly. The headings used in these Conditions are purely for your convenience and do not alter the interpretation of the content. We strongly recommend that you print and retain a copy of these Terms and Conditions for your future reference.